Purity Avenue

Many girls in Africa have a disadvantageous start in life. Families traditionally prefer boys for education. In cultures where women and child abuse is rife girls often become the biggest victims. In Africa, the school dropout rate amongst girls is still very high, HIV/AIDS infections are still on the increase, teen pregnancies are the norm and single motherhood has become the way of life. The program of Purity Avenue is LXP’s response to pressures faced by the girls in our communities.

Purity Avenue is a ministry that reaches out to young teenage girls:

Isaiah 61:1-3 is the foundation of this ministry. It states: “The Spirit of the Sovereign LORD is on me, because the LORD has anointed me to preach good news to the poor. He has sent me to bind up the broken-hearted, to proclaim freedom for the captives and release from darkness for the prisoners, to proclaim the year of the LORD’s favor and the day of vengeance of our God, to comfort all who mourn, and provide for those who grieve in Zion- to bestow on them a crown of beauty instead of ashes, the oil of gladness instead of mourning, and the garment of praise instead of a spirit of despair. They will be called oaks of righteousness, a planting of the LORD for the display of his splendor.”

Many teenagers struggle with their personal identity, which results in a series of bad decisions causing deep and sometimes permanent damage to their lives. Because of this, Purity Avenue reaches out to teenage girls through the facilitation of weekly gatherings and special programs aimed at instilling biblical values and a positive sense of self-discovery and self-worth. The Purity girls embark on a journey of character development which inspires them to dream and become all that God created them to be. We believe that when young girls discover who they are and stand rooted in that truth—when they understand why they exist and how valuable they are, they become empowered to make wise choices for their lives.

Purity Avenue conducts its mentorship program through coaching camps, motivational talks, weekly mentorship and conferences for girls on matters related to their identity, sexuality, skill development and career guidance. We also provide support and counselling for teenage mothers. Purity Avenue was officially launched on the 10th July 2012, with a particular focus on the underprivileged communities of Jeffreys Bay.